Most research dies
in a Drive folder.
Ours gets used.
If any of these sound familiar, you're in the right place.
Most product teams aren't short on data. They're short on the time, structure, and methodology to read it. These are the strategic questions we help leaders answer.
Drop-offs aren't a data problem — they're a context problem. We surface where friction kills momentum and what's actually causing it, so you fix what moves the metric.
Stated needs ≠ real needs. We use mixed-method research to bridge what users say, what they do, and what they really mean — so you build for the gap that matters.
Roadmaps shouldn't be auctions of opinions. We help product leaders prioritise the work backed by evidence — not the loudest voice in the room.
Insight that lives in one researcher's head doesn't scale. We build the systems — panels, repositories, playbooks — that turn research into operating habit.
Full-cycle research.
Zero guesswork.
Six services, one shared goal: making sure your product decisions are grounded in real user evidence, not assumption.
Mixed-method research — qualitative depth, quantitative rigor — that surfaces what users think, need, and expect, not just what they say in surveys.
- In-depth user interviews
- Usability + concept studies
- Diary studies + ethnography
- Quantitative surveys + behavioral analytics
We embed research into your product cycle — turning it from a support function into a core operating system for product, design, and exec decisions.
- Research strategy + roadmaps
- Stakeholder & exec workshops
- Insight-to-action frameworks
- Org-level research enablement
From design direction to deployed website. We translate research insight into production-ready digital experiences — handling design, development, and launch end-to-end.
- Web design + UX audits
- Wireframes, prototypes & visual design
- Squarespace, Webflow & custom builds
- Conversion-focused landing pages
We test ideas, prototypes, and live flows before you invest in scale — de-risking your roadmap and accelerating shipping confidence.
- Moderated + unmoderated testing
- Prototype + concept validation
- A/B + multivariate evaluation
- Accessibility testing
Build the infrastructure your team needs to run research continuously — panels, repositories, playbooks, training. Insight as a system, not a project.
- Participant panel set-up
- Tooling + repository design
- Process + playbook development
- Internal team training
End-to-end mapping and redesign of customer journeys — reducing friction, churn, and the emotional cost of being your customer.
- Customer journey mapping
- Service blueprinting
- Cross-channel friction audits
- Experience-led redesigns
Methods that match the question.
We don't pick methods because they're trendy. We pick them because they answer the question you actually have. Eight of the methods we use most.
Surfacing motivations, mental models, and the why behind behavior at depth.
Longitudinal behavior — capturing how needs and friction shift over time.
Validating flows, prototypes, and navigation against real-task performance.
Information architecture decisions backed by how users actually group concepts.
Statistical confidence at scale — sizing audiences and validating segments.
Confirming what already works and quantifying lift before you commit at scale.
Fast, expert UX audits before you commit to a redesign or invest in research.
Cross-channel and operational decisions — aligning front-stage UX with back-stage process.
We don't ship reports.
We ship decisions.
Every engagement ends with artefacts your team can act on the same week — not 60-page PDFs that sit in a Drive folder.
5 pages max. Plain language. Recommendation-led. Built so a busy product lead can read it once and act on it the same day.
Linked to your roadmap, not just our research questions. Effort-vs-impact framed so prioritisation conversations end faster.
Findings presented to your team in the room — with structured time to align on what changes Monday morning.
All evidence tagged, searchable, and reusable — long after we're gone. So insight compounds across projects instead of expiring with each one.
Three ways to do research.
One that actually moves products.
Most teams default to in-house generalists or rotating freelancers. Here's how we compare on the things that actually matter.
What buyers usually ask first.
How long does a typical project take?
Who's actually on the project team?
Do you work with non-Dutch teams?
Can you embed for longer engagements?
Do you sign NDAs and DPAs?
What's a typical project budget?
Tell us what you're trying to figure out.
We'll come back within a working day with a sense of fit, a rough scope, and whether research is even the right next step. No discovery-call theatre.