signals from users.
direction for products.

SignalHaus is a UX research and strategy partner for companies building digital products.

We help you understand your users, spot what’s holding your experience back and give you actionable design recommendations across the full product lifecycle.
Stop guessing, start building.

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Who We Are

Everything starts with a signal.

A click, a pause, a small moment of doubt. These are the things that show what users really think, need, and expect. Most of the time, they go unnoticed. Not because they aren’t there, but because they happen quietly, behind a screen, without anyone truly observing them.

At SignalHaus, we believe the answers are already there. Not only in dashboards or reports, but in how people actually behave.

The challenge is that most companies don’t lack data—they lack the time and space to really step back and see what it’s telling them. So decisions get made in parts. Small things get optimized, while the bigger picture stays unclear.

That’s where we come in.

We connect the dots. Through research, thinking, and design, we turn scattered signals into something you can actually use.

Because the best products aren’t created in isolation, they’re shaped by the people using them.

And if you follow those signals closely enough, you don’t just see what’s happening. You start to understand where it all began.

Awards


spinawards

2018


Dutch innovation awards

2018

Our Process

We test ideas and flows to ensure they work before you invest in building or scaling them.

Define

Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.

Validate

We translate insights into actionable recommendations, so your designers and developers know exactly what to do next.

discover

When we deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.

Deliver

PAST PROJECTS

  • The KNAB Project

    Knab set out to become a truly customer-driven, first online bank in the Netherlands.
    The ambition was there—but the way research was used didn’t yet match the speed of product development.

    To close that gap, we redesigned how UX research worked inside the organization—transforming it from a supporting activity into a core operating system for product decisions.

  • the ikea project

    Returning a product is rarely a positive experience.
    It’s often driven by disappointment, confusion, or urgency. For IKEA, the challenge was to better understand this moment—and redesign the return journey to reduce friction and emotional stress.

    This project focused on uncovering what customers actually go through during returns, and translating those insights into clear, empathetic service improvements.

  • the duo project

    For many users, DUO isn’t just another service.
    It’s something they rely on during major life moments—studying, financing education, or navigating financial responsibilities.

    Behind the scenes, these services are complex.
    Multiple stakeholders, policies, and systems come together in one experience.

    This project focused on making that complexity manageable—for both users and the teams building the product.