Welcome to
our Haus.
SignalHaus is a UX research practice for product teams that can't afford to guess. We're built around a simple idea: research should be the operating system, not a ceremony.
A studio, not an agency.
SignalHaus is a UX research practice built around continuous, senior-led work. We don't run multiple projects in parallel. We don't subcontract to junior researchers. We don't ship sixty-page decks no one reads.
Every engagement is run end-to-end by a senior researcher. Every brief ends in a five-page memo a product lead can act on the same week. Every insight lands in a repository that compounds across studies, so the question you ask in month nine builds on what we learned in month two.
We work with product teams in fintech, public sector, media, and regulated software — companies where the cost of guessing wrong is real, and where the loudest voice in the roadmap meeting shouldn't be the one that wins.
To whoever's thinking about working with us.
On research, decisions, and the work behind the signals.
If you're reading this, you probably have a product team that's working but not yet certain. Customers are using the thing. Numbers are moving. But when the roadmap meeting starts, the loudest voice still wins, and you find yourself defending decisions with conviction you don't quite have. You've considered hiring a research agency, and then noticed most of them sell decks, not decisions.
Here's the shortcut: the problem isn't that you don't have research. The problem is that the research you have isn't decision-ready.
We don't sell research. We sell decisions you can defend.
Most engagements fail because they ship insight without consequence. A sixty-page PDF lands in the team's inbox, gets praised, gets quoted twice in the kickoff, and then quietly fails to change anyone's mind in the meeting where the actual decision gets made. The teams whose research compounds — the ones whose product feels like it's responding to something real — didn't get there because they ran more studies. They got there because every study ended in a sentence a product lead could act on the same week.
SignalHaus is built for that work. We embed senior, we pick the method that matches the question, and we leave you with decisions you can defend — to your roadmap, your board, and yourself at 11pm.
Who this is for
Product teams who'd rather defend a decision with evidence than win an argument with charisma. Companies where the cost of guessing wrong is real. People tired of research that doesn't move the roadmap.
Who it isn't for
Anyone who needs a workshop that produces sticky notes. Anyone who wants to be told the brand is right. Anyone whose problem is "we need user quotes for the deck." We're not the studio for performative discovery — and we'd rather you find that out here than three weeks in.
If any of this lands, write to us at info@signal-haus.com. Every brief is read. We come back within a working day with a sense of fit and a rough scope. The first call is free. No discovery-call theatre.
Thanks for reading this far.
Six principles.
No exceptions.
Senior on every brief.
No junior hand-offs. No account managers between you and the work. The team you talk to in the brief is the team doing the work.
Decisions, not decks.
Every engagement ends with a recommendation a busy product lead can act on the same week. Five-page memos. Plain language. No sixty-page PDFs.
Evidence over opinion.
Roadmaps shouldn't be auctions of opinions. We bring the data, the methodology, and the receipts — so the loudest voice in the room isn't the one that wins.
Methods that match the question.
We don't pick methods because they're trendy. We pick them because they answer the question you actually have. Eight active methods. One that fits.
Insight that compounds.
We build the system, not just the report. Panels, repositories, playbooks — so insight from this project compounds into the next one, long after we're gone.
We tell you when research isn't the answer.
Sometimes the answer is "you already know enough — go ship it." We'd rather lose the engagement than waste your money on validation theatre.
A decade of signals.
Two national awards. One project.
In 2019 the studio led the research behind Chef-kok BinnensteBuiten — a voice-first cooking experience for Google Assistant, commissioned by KRO-NCRV. Grounded in qualitative work with home cooks across the Netherlands.
Spinaward
Chef-kok BinnensteBuiten — KRO-NCRV. A voice-first cooking experience for Google Assistant, grounded in qualitative research with home cooks across the Netherlands.
Dutch Innovation Award
Chef-kok BinnensteBuiten — KRO-NCRV. Recognised for pushing voice as a primary interface in a category dominated by visual UIs.
Tell us what you're trying to figure out.
First call is free. No discovery-call theatre. We come back within a working day with a sense of fit and a rough plan — including whether subscription is the right shape for what you need.
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